TESCO ORGANIC / CREATIVE

Advertising, Copywriting, Creative Direction

I ran the Tesco Organic DM programme for 3 years, overseeing the overall art direction, recipe design, food shoots, and seasonal themes across six extensive campaigns. The campaign was an enormous success — the programme generated an uplift of £3.5 million for Tesco Organic and customer participation of 32% from a targeted group of 250,000 organic buyers. We won a Precision Marketing Award in 2005 for the Tesco Organic programme.